Tang® wasn’t made for Astronauts.

The now famous orange drink was originally formulated by General Foods, but sales were poor until NASA began using it on all manned spaceflights. Kraft bought the brand, registered the trademark, marketed the astronaut connection, and the drink quickly became one of the leading powdered beverages sold in the world today.

Gaining exclusive rights to your brand is a critical part of building marketplace success.

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Thomas Horstemeyer, LLP (Thomas|Horstemeyer) is Atlanta’s IP boutique—the largest Atlanta-based intellectual property law firm providing services in litigation, patent, copyright and trademark. Our attorneys practice solely in IP law and have a wide variety of education and industry experience. This allows us to specialize—and deliver our clients the singular expertise needed to turn great ideas into valuable assets.